Baldwin Richardson Foods Co.

Our Insights Team serves as the voice of our customer and the end consumer. With an intimate understanding our customers’ business strategies — as well as the needs, wants and values of the end consumer — our Insights Team guides the product development and innovation processes by reinforcing the key features and benefits that will create success.


Everything starts and ends with the consumer. And we believe that keeping the pulse on consumer preferences, attitudes and behaviors is paramount to our success and the success of our customers. Understanding the end consumer’s basic values and emotions — and how they influence consumption and purchase behavior — is absolutely vital to anticipating consumers’ future preferences, needs and wants.


Understanding consumer trends is important, but it’s not always easy. Consumers create trends, but at the same time, they react to trends. It takes experience and considerable skill to sift through data to identify lasting (macro and micro) trends from short-lived fads.

Our team is well versed in translating industry, market, category and consumer trend research into actionable insights. And these insights create real opportunities to grow our customers’ brands and outpace their competition.